The Information We Collect
We collect both personal and non-personal information from you. When we use the term “personal information” we mean information that directly identifies you, or allows someone to directly contact you. Examples of personal information include your name, e-mail address, telephone number, or business contact information. When we use the term “non-personal information” we mean information that does not directly identify you, or allow someone to directly contact you.
How We Collect Personal Information
We may collect information from you in the following ways:
By Asking We may collect some information from you by asking that you provide it to us. For instance, if you fill out an inquiry form we may ask you for your email address or other business contact information.
A web beacon is an electronic file on a web page that allows us to count and recognize users who have visited that page. Among other things, a web beacon can be used in HTML-formatted email to determine responses to our communications and measure their effectiveness – for instance, if you get an email from us and click on a link in that email to go to our website. You can generally avoid web beacons in an email by turning off HTML display and displaying only the text portion of your email. Web beacons may also provide the type of information provided by cookies concerning your use, preferences, and activity on a website.
Web Server Logs
The computers that deliver our web pages to you may record information. For example, a web server log may record the search terms you enter on our websites, the link you clicked to bring you to the web page, your IP address, or cookies that are set on your browser.
Other companies may provide us with the contact information of businesses or individuals whom they think may be interested in our products or services.
How We Use Personal Information
Among other things, Poplar Financial may use personal information, such as your e-mail or mailing address, to send you information about news, seminars, and events that may be of interest to you, or to respond to a request for proposal.
If you decide that you do not want to receive commercial emails from us, you can “opt-out” from receiving such emails by clicking on the “unsubscribe” link provided at the bottom of every commercial email. If you decide at a later time that you would like to receive commercial emails from us, you can re-add yourself to our communication list.
How We Share Information
We may share information about you with third parties in certain circumstances including in the following situations:
We may share information with companies that we own or control, that are owned or controlled by us, or that are under common ownership or control.
We may participate in behavioral-based advertising. This means that a third party may use technology, such as a cookie on your browser or a web beacon, to identify you on our website so that they can provide advertising about products and services tailored to your interest. That advertising may appear either on our website or on other websites.
Blogs, Online Postings, and Testimonials
We may decide to allow users to share comments, postings, testimonials, or other information. If you choose to submit such information to us, the information that you submit may be available generally to the public. The information you provide in these areas may be read, collected, and used by others who access them.
In the event that we, or any portion of our assets, are acquired we may share all types of information with the acquiring company.
In-line Applications & Tools
We may report to law enforcement agencies any activities that we reasonably believe to be unlawful, or that we reasonably believe may aid a law enforcement investigation into unlawful activity. In addition, we reserve the right to release your information to law enforcement agencies if we determine, in our sole judgment, that either you have violated our policies, or the release of your information may protect the rights, property, or safety of Poplar Financial, or another person.
We may share your information with others as required by, or permitted by, law. This may include sharing your information with governmental entities, or third parties in response to subpoenas, court orders, other legal process, or as we believe is necessary to exercise our legal rights, to defend against legal claims that have been brought against us, or to defend against possible legal claims that we determine in our sole discretion might be brought against us.
We may share information with other companies that provide products or services that we think may be of interest to you.
We may share information with companies or individuals that provide us with services. These services may include, among other things, providing products or services to you on our behalf, creating or maintaining our databases, researching and analyzing the people who request information from us, preparing and distributing communications, or responding to inquiries.
How We Secure Information
We take reasonable and appropriate measures to help keep information secure and to help prevent it from becoming disclosed to individuals who are not described in this policy. While we follow reasonable procedures to try to protect the information in our possession, no security system is perfect and we cannot promise, and you should not expect, that your information will remain secure in all circumstances.
How We Communicate With You
EFFECTIVE DATE: July 1, 2013